About us

Arik is a seasoned revenue leader with over a decade of experience scaling SaaS and data-driven technology companies. He has spent his career driving growth for startups and scale-ups, selling complex solutions to developers, data teams, and enterprise clients through both product-led and enterprise sales motions.

Passionate about solving high-impact problems, Arik specializes in building go-to-market strategies, optimizing sales processes, and leading cross-functional teams to deliver measurable results. His track record includes launching new products, breaking into new markets, and forging strategic partnerships that accelerate growth.

At Obics, Arik brings deep expertise in B2B SaaS, data infrastructure, and customer-centric strategy to lead the mission of transforming Site Reliability Engineering with AI-powered root cause analysis. His hands-on approach and strategic vision ensure Obics stays ahead in delivering innovative, business-critical solutions for modern engineering teams.

Michael Shpilt is a seasoned software engineer with three decades of coding experience and a proven track record building high-performance, scalable systems. Over his career, he has worked across startups and global enterprises, including a tenure at Microsoft, where he honed his expertise in .NET, debugging, performance optimization, and system architecture.

Beyond his engineering roles, Michael is the author of Michael's Coding Spot, a long-running technical blog where he shares insights on software development, observability, and engineering best practices. His passion lies in tackling complex technical challenges and delivering robust, elegant solutions.

At Obics, Michael brings his deep technical knowledge and problem-solving mindset to advance the mission of transforming Site Reliability Engineering with AI-powered root cause analysis, ensuring innovative, reliable solutions for modern engineering teams.